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So, how do creator-educators actually make money?

You can mix and match these monetization models:

• Courses: Of course, since you’re teaching a skill or some expertise, it makes sense to make an online course. I’ve taught how to sell Canva templates to create a side income stream, for example. These days I have courses for creator-educators on building an audience, driving blog traffic, etc., inside the Vault. Monetization via online courses is pretty common among creators and popular among users.
• Coaching/consultation: You can offer group coaching, private coaching, or maybe both. While online courses are self-paced and the burden of learning falls on the customer, coaching requires a more hands-on approach from the creator-educator.
• Memberships and communities: Memberships, communities, and gated content are quickly gaining momentum these days. They can help you create recurring income, which is nice. But, depending on how you implement the system, it can be pretty costly. For example, I use a membership plugin (MemberPress) for The Vault, and it is ~$600 per year. Not the worst, but not exactly beginner-friendly either.
• Affiliate income: Affiliate income is one of the easiest forms of monetization and is versatile, too. Almost all creator-educators will find some type of affiliate product to promote; however, depending on the niche, the scope of income may vary. For example, I’ve made thousands selling Canva subscriptions as an affiliate. I’ve promoted Canva in my blog posts, YouTube videos, and the course, too.

You can focus on one or more of these monetization methods, however, you do not have to do all of them. Pick the method(s) that speaks to you.

Blog sponsorships are a different story.

They’re rather lucrative, and while I’ve partnered with some amazing brands such as Shutterstock, Creative Fabrica, SendOwl, and more, it’s not a six-figure business model for me because I’m a creator-educator. I teach skills! Brand deals are an occasional delight in my business; it’s neither a norm nor a goal.

But, since I have a blog and decent traffic, too, some pretty cool brands (check braggy namedrops above) sometimes reach out to me. Which is how I ended up working with these brands in the first place. And when it happens occasionally, I make anywhere from a few hundred to over a thousand bucks per deal.

Now, imagine if you had a blog (and related social profiles) that were primed for working with brands. Imagine if you were to actually pitch brands yourself instead of waiting for them to reach out to you. And imagine if you made brand deals your priority.

If I can make a thousand bucks from a one-off blog post of 1,000 words, then how much could you make if you published 10 such sponsored blog posts or social media content, say, per month?

At least 10k, right?

Probably a lot more because I’ve been told that my sponsorship asking rates are CHEAP!

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